🌶️For Indian restaurants already on DoorDash, Uber Eats & Grubhub

We turn your existing menu into 2-3 delivery brands — no new staff, no new equipment, no kitchen changes

Find out how many delivery brands YOUR menu can support — takes 2 minutes, no signup required.

Check Your Free Brand Score →

Instant result · No account needed · 100% free

Prefer to talk first? Book a free 15-min call

One Kitchen, Three Brands

Dosa House

Authentic South Indian Crepes

Masala Dosa

Rava Dosa

Mysore Dosa

Biryani King

Royal Dum Biryani & Kebabs

Hyderabadi Biryani

Lucknowi Biryani

Tandoori Platter

Chaat Street

Mumbai Street Food Favorites

Pani Puri

Bhel Puri

Samosa Chaat

Most Indian restaurants are leaving $2,000–$5,000/month on the table by listing only one brand on delivery apps.

Here's why that's a mistake — and how to fix it without touching your kitchen.

Your Menu Is Too Big for Delivery Apps

Delivery platforms reward focused, niche restaurants. Your 80-item menu is getting buried while single-concept brands steal your customers.

✗

Without Mirchi

—One generic listing competing with thousands
—Buried on page 3 for “biryani near me”
—Low conversion from overwhelming 80-item menu
—Same revenue ceiling month after month

✓

With Mirchi

—3 focused brands dominating niche searches
—Rank #1 for “dosa delivery”, “biryani near me”
—Curated 15-item menus that convert higher
—2-3x more orders from the same kitchen

Simple Process

Audit. Launch. Optimize.

📋

Step 01

Audit

We analyze your menu, local competition, and delivery platform presence — then deliver a clear roadmap with 2-3 brand concepts and revenue projections.

🚀

Step 02

Launch

We create your virtual brands — names, menus, identities — and get them live on DoorDash, Uber Eats, and Grubhub. Done for you.

📈

Step 03

Optimize

We track performance, A/B test menus, refresh seasonal items, and continuously optimize pricing to grow your revenue month over month.

🌶️ Mirchi · Menu Audit Report

Spice Route Kitchen

Delivery Opportunity Analysis

Houston, TX · DoorDash

+$1,800

/month upside

3 brands

to launch

6-section reportFREE

Not sure what you'd get?

Download a Sample Audit — Free

We created a complete audit for a fictional Indian restaurant so you can see exactly what we analyze, what we recommend, and what revenue uplift looks like before you pay anything.

✓Full menu analysis with item-level feedback
✓3 virtual brand concepts with revenue projections
✓4-week implementation roadmap
✓The exact math behind +$1,800/month

Download Free Sample Audit →Preview Online First

Real Results

Restaurants Like Yours Are Growing

See how Indian restaurants are using virtual brands to unlock new revenue from their existing kitchens.

Spice Kitchen

Full-service Indian restaurant · Houston, TX

Before:45-item menu

Brands:Biryani Express + Curry Bowl Co.

Timeline:90 days

Spice Kitchen was doing steady dine-in but their delivery orders had plateaued. After launching two focused virtual brands, their delivery volume jumped 55% — all from the same kitchen and staff.

+55% delivery orders

Mumbai Masala

Casual Indian dining · Chicago, IL

Before:60-item menu

Brands:Dosa House + Tandoori Nights + Chaat Street

Timeline:60 days

With a large, diverse menu, Mumbai Masala was the perfect candidate for three niche brands. Each brand captured a different search audience on delivery apps, adding over $4,200 in monthly revenue.

+$4,200/mo extra revenue

Taj Palace

Family-owned Indian restaurant · San Jose, CA

Before:35-item menu

Brands:Tikka Kitchen

Timeline:60 days

Even with a smaller menu, Taj Palace found success with a single focused brand built around their best-selling tikka and kebab dishes. The focused listing converted significantly better than their full menu.

+38% revenue

Is This Right For You?

Who Mirchi Is For

✓

Great Fit

Indian restaurants with 30+ menu items
Already on DoorDash, Uber Eats, or Grubhub
Want to increase delivery revenue without extra overhead
Open to launching focused virtual brand concepts
Have a licensed commercial kitchen

✗

Not the Right Fit

Not yet on any delivery platform
Very small menus (under 20 items)
Not Indian cuisine (we specialize in Indian restaurants)
Looking for a dine-in marketing solution
Not interested in delivery growth

Pricing

Start Small, Scale When Ready

An ultra-accessible pricing ladder for early operators: start with a $15 audit, launch your first brand for $49, then keep improving for $24/month. No long-term contracts.

Start Here — Low Risk

Audit

We review your menu, research your local competition, and map out exactly which delivery brands will make you the most money.

$15one-time

100% credited toward Launch if you upgrade.

Full menu review & positioning analysis
2-3 delivery brand concepts (names + focus)
Revenue upside estimate for each brand
Competitor scan in your delivery zone
Clear recommendation: launch now or what to fix first
Delivered within 48 hours

Get My Menu Audit — $15 →

Launch

We do it all for you: brand name, menu writing, photography brief, and platform setup — your first new delivery brand, live within 14 days.

$49one-time setup

$15 Audit fee credited at checkout.

Everything in Audit, plus:
1 fully built delivery brand (name, identity, menu)
Menu writing & item descriptions — done for you
Photography brief so your food photos convert
Platform setup on DoorDash, Uber Eats & Grubhub
14-day launch support via email

Launch My First Brand — $49 →

Keep Growing

Optimize

Monthly hands-on management: we track what's working, tweak menus and pricing, and keep your brands growing — without you lifting a finger.

$24/month

Talk to us first — we'll confirm it's a fit before you pay anything.

Everything in Launch, plus:
Monthly performance review & revenue report
Menu and pricing adjustments each month
New promotional ideas and offer testing
Seasonal menu refreshes
Dedicated email support

Book a Free Call →

No contracts. No surprises.

Try it for $15. See results before you spend more.

Start with a $15 audit — it pays for itself if we find even one extra order a week. Launch your first brand for $49 and see revenue within 14 days. Add monthly management for $24/mo once you see it working. No contracts. No risk.

Add-Ons & Extras

Extra Brand

$19 setup + $9/mo

Add another focused delivery brand after your first launch.

Multi-Location

$49 setup + $24/mo

Replicate the playbook across additional restaurant locations.

Photo Pack

$49 one-time

Add a lightweight photo refresh for your most important delivery listings.

Rush Setup

+$24

Priority launch pacing instead of the standard 7-14 day setup window.

Have multiple locations? Book a call to discuss multi-location pricing.

Free Menu Audit

Get Your Free Menu Audit

We'll analyze your menu and show you exactly which virtual brands you could launch — and how much extra revenue to expect. No commitment required.

FAQ

Common Questions

Everything you need to know about launching virtual brands.

Yes! DoorDash, Uber Eats, and Grubhub all allow virtual brands operated from existing kitchens. It's a well-established practice — thousands of restaurants already do it. As long as you're fulfilling orders from a licensed kitchen, you're good to go.

Audit ($15 one-time) gives you a fast, low-risk roadmap with menu analysis, positioning ideas, and a clear recommendation. Launch ($49 one-time) is the ultra-accessible done-for-you setup to get your first virtual brand live. Optimize ($24/month) is lightweight ongoing growth support for operators who want affordable monthly momentum. You can start with just an Audit and upgrade later — the Audit fee is credited toward Launch.

The Audit is delivered within 48 hours. Full Launch typically takes 7-14 days, which includes brand creation, menu optimization, and platform setup. Need it faster? Our Rush Setup add-on (+$24) gets you live within 48 hours.

No. Virtual brands are built entirely from your existing menu and kitchen setup. We identify dishes you already make and repackage them under focused brand concepts. Zero new equipment, zero kitchen changes.

Yes. If you start with an Audit and then move forward with Launch, your $15 Audit fee is fully credited toward the $49 Launch price. So you'd only pay the remaining $34 difference.

Yes, Optimize is month-to-month with no long-term contract. Cancel anytime with no penalties. Your brands stay live even if you cancel — you just won't receive ongoing optimization and reporting.

We offer multi-location pricing starting at $49 setup + $24/month per additional location. Book a call with us to discuss the right rollout for your footprint.

That's exactly what the free audit is for. Before you commit to anything, we analyze your menu, your local market, and your delivery platform presence to show you the exact opportunity — which brands to launch and the revenue you can expect.

Cities We Serve